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Report

Shopper pulse: The new retail reality

Shopper pulse: The new retail reality

Shopper pulse: The new retail reality

Zebra Technologies
Pages 12 Pages

The 18th Annual Global Shopper Study examines how changing consumer expectations are reshaping the retail industry. Shoppers increasingly prioritize value, convenience, speed, personalization, and seamless omnichannel experiences while expecting retailers to use modern technology to improve service. The study highlights the importance of real-time inventory visibility, accurate product availability, efficient returns, and empowered store associates supported by mobile devices, automation, and artificial intelligence. It also finds that AI, self-service technologies, and intelligent operations improve productivity, customer satisfaction, and operational efficiency. Retailers that combine human expertise with innovative technologies are better positioned to reduce service gaps, strengthen cu

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