Report

Sports for People and Planet 2026

Sports for People and Planet 2026

Sports for People and Planet 2026

This report examines the global sports economy as a rapidly growing system projected to reach $8.8 trillion by 2050, while highlighting significant risks from rising physical inactivity and climate-related disruptions that could reduce revenues by up to 18% annually if unaddressed. It emphasizes that sport is deeply interconnected with environmental and societal systems, both depending on and impacting natural resources. The report outlines three key transformation pathways: advancing resource stewardship through sustainable and circular practices, embedding sport into urban design to promote active lifestyles and resilience, and mobilizing purpose-driven investment through cross-sector collaboration. Ultimately, it positions sport as a powerful driver of systemic change, capable of improv

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