Report

STATE OF CREATE 2025

STATE OF CREATE 2025

Pages 70 Pages

The report says creators have more tools and opportunities than ever, but platforms make it harder to reach fans, earn reliably, and build community. Algorithmic, short-form-driven feeds prioritize engagement over true connection, leaving creators burned out, gatekept, and dependent on volatile systems. Yet optimism is rising: creators now value quality, stability, and direct fan relationships over vanity metrics, and the fast-growing direct-to-fan economy is enabling more sustainable income. New platforms like Patreon, Substack, and Discord are helping creators build loyal core fans who drive long-term success.

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