The 2026 State of the Website report shows that AI and AEO are reshaping how organizations build and manage websites, but most legacy CMSs can’t keep up. Marketing and technical leaders agree AI is essential for speed, personalization, and search visibility, yet 95% face adoption barriers due to security concerns, unclear strategies, and technical debt. Collaboration suffers as marketers lack autonomy and developers are overloaded, slowing projects and innovation. The report concludes that companies must invest in AI-native, modern website platforms to reduce friction, enable real-time collaboration, and turn their websites into scalable revenue engines.

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