The AI advantage in life sciences depends on building a trusted data foundation that goes beyond simple data integration. Organizations have access to vast amounts of information, but fragmented systems and inconsistent definitions limit its value. IQVIA highlights the need for a commercial data layer that enables AI to understand context, relationships, and meaning. Key enablers include productized data connectors, agentic master data management (MDM), and secure data collaboration platforms that improve data quality, governance, and accessibility. By transforming disconnected data into a trusted, AI-ready ecosystem, life sciences organizations can move from historical reporting to predictive insights, faster decisions, and more effective commercial strategies. The recommended approach is

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