Report
The AWS Ecosystem in 2025
HG Insights’ 2025 AWS Ecosystem report reveals that AWS serves over 4.19 million customers globally, with 56% based in North America. While 92% of customers spend under \$1K monthly, AWS is also targeting large enterprises through its T2K initiative. Media and Internet sectors lead in high spend, and SMBs show the fastest growth. Despite AWS dominance, multi-cloud adoption is rising, with 5% using multiple providers like GCP and Azure. Key trends include investment in generative AI, data security, and ML, alongside expanding global infrastructure and a growing partner ecosystem of over 140,000 companies.
