Ping Identity’s 2022 Consumer Survey reveals that 59% of consumers have abandoned an account due to frustrating logins, and 61% would switch to competitors offering easier access. While 63% appreciate multi-factor authentication for added security, 77% believe they will never be fully in control of their personal data. Fraud remains widespread, with 43% having experienced online identity theft and 35% still unresolved. Consumers want digital ID solutions—43% are comfortable using them, and nearly half prefer to store credentials on personal devices. The report concludes that businesses must simplify registration, enhance security, and give users more control to maintain trust and engagement.

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