The D2C Boom report shows how brands can bypass retail giants by focusing on direct relationships built on relevance and personalization. While Amazon dominates through convenience, 46% of consumers—and 53% of Gen Z—say they would shop elsewhere if products were available directly. Success depends on AI-powered search relevance, helping customers quickly find what they need and boosting confidence in choices. Brands like Nike have grown D2C sales significantly, showing how direct channels fuel loyalty, higher spend, and valuable data for personalization. With 99% of companies struggling to deliver relevant results, those investing in AI-driven search can outcompete Amazon and build long-term growth.

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