The May 2024 report explores the current and future role of goals-based investing in wealth management, noting the industry’s move toward holistic advisory models that support its adoption. It identifies a gap between financial plans and portfolios, emphasizing that true goals-based investing aligns assets with clients’ goal-related liabilities through asset-liability matching. Four main models are used: Risk Profile, Risk Bucket, Simple Glidepath, and Optimized Asset Allocation. Many leading wealth managers have integrated this approach, with software solutions varying widely in methodology and functionality. Greater adoption among independent advisors is key to realizing its full potential.

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