Private label products are surging as economic pressures, evolving consumer behavior, and rising trust reshape retail. With 84% of consumers trusting store brands as much or more than national ones, and 45% switching permanently after a positive experience, private label is no longer a budget compromise—it’s a strategic growth lever. Especially among high-income shoppers, dupe culture is fueling adoption, and smart branding masks any stigma. Essentials like groceries and cleaning supplies dominate purchases, but the trend is expanding into premium categories. Retailers embracing private label now gain higher margins, loyalty, and control.

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