This report shows that 92% of early adopters say generative AI has already paid off, delivering an average 41% ROI through revenue gains and cost reductions. Top benefits include improved efficiency, better customer experiences, and faster innovation. Despite strong results, challenges remain: only 11% have most unstructured data AI-ready, and many face data quality, labeling, and governance issues. Most use multiple LLMs and expect budgets for data, models, and infrastructure to grow. Adoption is spreading across industries and functions, with IT, marketing, and customer service leading the way as companies prepare for autonomous AI agents.

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