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Report

The State of DAM 2026 edition

The State of DAM 2026 edition

The State of DAM 2026 edition

Bynder
Pages 17 Pages

The 2026 State of DAM report explores how organizations are adapting to the opportunities and challenges created by agentic AI. Based on a survey of 2,000 business, marketing, management, and C-suite leaders from large enterprises, the report finds that Digital Asset Management (DAM) has evolved from a content repository into a strategic foundation for AI-driven operations. Effective DAM systems help organizations organize, govern, and make content accessible for AI applications while maintaining human oversight and control. The report highlights a growing preference for a human-led, AI-powered approach that balances automation with accountability. It also shows that AI investments are delivering measurable business outcomes, including improved efficiency, faster content operations, and st

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