Report

THE STATE OF HOTEL SALES, MARKETING, AND REVENUE

THE STATE OF HOTEL SALES, MARKETING, AND REVENUE

Pages 44 Pages

THE STATE OF HOTEL SALES, MARKETING, AND REVENUE OPTIMIZATION TALENT 2023 - 2024 | SPECIAL REPORTThe State of Talent in Hotel Sales, Marketing, and Revenue Optimization Report 2024 Dear Colleagues, As we release our 2024 State of Talent Report, it’s heartening to witness our sector not just bouncing back but thriving. Moving beyond resilience, our industry’s sales, marketing, and revenue optimization talent strategies have in many ways transformed, and this report is evidence of that journey. The staffing crisis catalyzed a series of innovative responses. This year, the report explores the dynamics of a multigenerational workforce - how different age groups bring unique strengths and perspectives to the table. Our findings on the integration of AI in hospitality offer a

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