This report provides an in-depth look at the evolving newsletter landscape, based on insights from 400+ newsletter professionals. It shows how newsletters have become powerful owned media channels for audience building, engagement, and revenue generation. The report covers distribution strategies, performance benchmarks, personalization, AI-assisted content creation, and monetization models. Key findings highlight LinkedIn and email as top distribution channels, personalization as a revenue driver, and AI as an accelerator rather than a replacement for quality content. Practical recommendations help creators and brands grow subscribers, improve engagement, and build sustainable newsletter businesses.

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