The TechTarget Enterprise Strategy Group's report, authored by Christophe Bertrand and Bill Lundell in July 2023, highlights the importance of data governance amid rapid data growth and compliance needs. Surveying 376 IT and business decision-makers in North America, it finds that data governance has become crucial, especially for managing personally identifiable information (PII) amidst complex IT environments. The report notes a shift in data governance's corporate importance, with dedicated teams and executive attention increasing. Challenges include unified technology for governance, handling complex data types, and navigating cyber risks.

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