This Forrester study found that Snowflake AI Data Cloud delivers a 354% ROI and \$19.4M NPV over three years by consolidating data operations, improving decision-making, and accelerating innovation. Benefits include 6% revenue growth from data-driven products, a 3-point operating margin gain, and up to 35% productivity boosts for data teams. Legacy infrastructure and licensing costs drop sharply, saving \$5.6M. Additional advantages include improved uptime, automatic performance upgrades, strong security, and easier talent retention. Costs totaled \$5.5M over three years, mainly from licensing, migration, training, and ongoing management.

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