The diamond industry saw a sharp decline in 2020 but rebounded strongly in 2021, with revenues across mining, cutting, and retail exceeding pre-pandemic levels due to strong consumer demand, increased savings, and limited spending alternatives. This recovery drove higher prices, improved margins, and low inventory levels across the value chain. The industry accelerated digital adoption, e-commerce, and operational efficiency, while companies invested in technology, partnerships, and new marketing strategies to enhance customer experience. ESG priorities such as sustainability, traceability, and ethical sourcing became increasingly important, alongside efforts to attract younger consumers. Looking ahead, growth is expected to continue, supported by demand and constrained supply, though risk

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