The Cannes Lions 2024 event highlighted AI as both a disruptor and an opportunity for advertising, media, and entertainment. Generative AI is driving personalization, ad optimization, and content creation but raises challenges around data privacy, ethics, and skills gaps. Retail media is booming, offering brands precise targeting and first-party data. Data clean rooms have become essential to privacy-safe data collaboration, with composable models adding flexibility. Snowflake showcased how its AI Data Cloud improves customer experiences, boosts ROI, and accelerates revenue. Leaders stressed governance, customer trust, and innovation as keys to success.

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