Experian’s 2024 mini report identifies four key digital audience categories driving healthcare marketing: demographics, purchase behavior, lifestyle/interests, and psychographics. Effective targeting includes age (60+), income (under \$50K), gender, and family roles. Purchase-based audiences focus on health-conscious consumers spending on meal kits, supplements, and gyms. Lifestyle data highlights segments like fitness mothers and healthy living enthusiasts. Psychographic segments reveal attitudes—from holistic health believers to “invincibles” unconcerned with wellness. These insights help healthcare marketers deliver more personalized, cost-effective messaging that improves engagement and outcomes.

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