This industry-focused report analyzes how conversational messaging and AI are transforming customer experience in transportation and logistics. Based on more than 473 billion interactions, it shows rapid growth in conversational engagement as companies replace fragmented touchpoints with end-to-end digital journeys. The report highlights strong regional growth, including 287.5% increases in Asia-Pacific and Australia and 36.98% growth in conversational marketing interactions. Key use cases include real-time shipment tracking, delivery updates, booking and quoting, proactive disruption alerts, and post-delivery support. Channel analysis shows WhatsApp and SMS as primary drivers of engagement, with RCS and in-app messaging gaining traction. The document also emphasizes responsible use of con

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