Generative AI has rapidly become a mainstream part of communications, marketing, and everyday digital experiences, transforming how content is created and consumed. As AI-generated text, images, videos, and voice content become more common, consumers are increasingly evaluating both the technology itself and the brands that use it. The report examines public sentiment toward AI, key concerns around its use, levels of trust in AI-generated content, and the growing demand for transparency from organizations. Findings show that while consumers recognize the benefits of AI in improving efficiency and innovation, concerns remain about accuracy, misinformation, privacy, authenticity, and ethical use. Trust is strongest when organizations are transparent about how AI is used and maintain human ov

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