The report shows organisations struggling to turn growing volumes of data into fast, meaningful decisions due to siloed systems, slow access, skills gaps, and short-term data strategies. Many rely on manual reporting, causing delays that weaken competitiveness and customer experience. Only a minority use analytics to inform most decisions, and few have maturity for predictive or prescriptive insights. The paper argues for long-term data strategies, modern data platforms like lakehouse architectures, and investment in data literacy. With better governance, automation, and AI-ready infrastructure, businesses can cut time to insight and unlock real-time decision making.

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