The March 2022 Aite-Novarica Group report Waking the Giant examines how bank wealth managers can overcome growth challenges in a competitive market. It highlights the importance of wealth management to banks’ growth strategies and outlines barriers such as limited collaboration, outdated sales approaches, and weak value propositions. Through case studies, it showcases effective partnerships between wealth advisors and commercial bankers, data-driven client prospecting, sales process reengineering, and the adoption of goals-based planning. The report emphasizes building stronger relationships, enhancing advisory capabilities, and aligning strategies to capture more high-net-worth clients.

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