Presidio’s AI/ML: Unlocking Revenue and Fan Engagement Workshop helps sports broadcasters, advertisers, and content holders explore how AI can transform fan experiences and drive new revenue. Covering topics like AI-powered content discoverability, dynamic ad insertion, custom viewers, monetizing archived footage, and interactive shoppable video, the workshop provides a roadmap for enhancing engagement and monetization. Participants gain strategies for better content tagging, personalized fan experiences, real-time ad optimization, and new licensing opportunities. Benefits include maximizing the value of archives, boosting merchandise sales, and creating immersive, interactive experiences aligned with evolving fan expectations.

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