This datasheet presents the Data Privacy Maturity Model, a four-stage framework that shows how privacy programs evolve from reactive compliance efforts to scaled, trust-driven business enablers. Early stages rely on manual processes and address regulations only as they arise, while later stages introduce structured programs, shared accountability, and proactive risk management. Advanced stages integrate privacy into strategic decision-making, AI governance, and customer data use. The model highlights how responsible data practices increase trust, enabling customers to share more data and driving long-term value. Privacy is framed as a competitive differentiator rather than a checkbox exercise.

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