This solution enables carriers to generate new revenue streams by transforming network-derived insights into high-value audience data for advertisers. By analyzing traffic patterns and user behavior at a cohort level (without exposing individual identities), operators can enrich advertising platforms with more accurate targeting signals such as app affinity, behavioral trends, and location context. These insights improve campaign performance, increase ad inventory value, and support partnerships across streaming, social, and retail media ecosystems. With flexible monetization models—including revenue sharing and data licensing—carriers can capture a share of advertising value while maintaining privacy and compliance.

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