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Vendor Sheet

B2B buying is changing – so must B2B selling

B2B buying is changing – so must B2B selling

B2B buying is changing – so must B2B selling

Sana Commerce
Pages 3 Pages

B2B buying has transformed dramatically, with buyers now spending two-thirds more online than pre-pandemic—ecommerce overtaking phone and email as the top sourcing method. Organizations make 428 business-critical purchases daily, averaging $4.9M USD annually per company, sourcing even complex, technical, high-value products entirely online. Sana Commerce software empowered B2B web stores to meet this shift, delivering seamless buying experiences that match customer expectations for speed and choice. By optimizing storefronts for frictionless transactions, the platform helped businesses capture surging online volumes and convert high-intent buyers profitably.

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