This solution brief explains how visual search enhances product discovery, personalization, and conversion in e-commerce and digital experiences. By allowing users to search using images instead of keywords, visual search connects shoppers to relevant products even when text search fails. The solution enables product similarity search, “find the look” experiences, snap-and-search capabilities, and personalized recommendations. AI analyzes images and video to improve ranking accuracy, reduce bounce rates, increase basket size, and maintain engagement when items are out of stock. Visual search transforms unstructured visual data into actionable insights, delivering richer, more intuitive customer experiences that directly drive revenue growth.

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