This checklist helps marketers evaluate whether a creator authentically aligns with their brand. It covers audience match, content relevance, creator trust and authenticity, storytelling compatibility, niche expertise, and potential for long-term partnerships. It emphasizes sourcing creators who naturally share your brand values and whose community resembles your ideal customer. Tips include reviewing media kits, identifying organic mentions, and scheduling discovery calls to assess fit. The guide reinforces that value alignment drives credibility, trust, and higher campaign impact.

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