Shopper marketing has evolved significantly over the last few years. With more data available to both brands and retailers, the opportunity to deliver better shopper experiences online and offline has never been so immediate. Traditional solutions, based on third-party cookies and data centralization, present security challenges and, due to consumer push back around privacy concerns, might soon be obsolete. InfoSum’s ‘non-movement of data’ approach, enables brands to easily and safely match their first-party data against a retailer’s shopper and audience data to build custom audiences based on campaign goals, for example, retention, up-sell, or re-engagement. The retailer then makes these tailored segments available exclusively to the brand to target high-quality, relevant audiences.

Join for free to read