InfoSum’s data onboarding solution allows organizations to unlock the value of first-party data through a fully privacy-safe, end-to-end process that requires no movement of data. Unlike traditional approaches that strip out personally identifiable information and replace it with third-party identifiers, InfoSum enables PII to be used securely as a matching key within a protected environment. Data is matched deterministically or through probabilistic bridges to achieve higher match rates without reliance on third-party cookies. Data is uploaded into a dedicated, secure cloud instance called a Bunker, where it is normalized and remains fully accessible only to the data owner.

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