This paper outlines why midrange enterprises increasingly select Pure Storage over legacy competitors. It highlights simplicity, performance consistency, predictable scaling, and low operational overhead as primary drivers. The document emphasizes the value of Evergreen subscriptions, nondisruptive upgrades, strong customer satisfaction, and reduced lifecycle cost. Midrange buyers are adopting flash-first strategies, requiring platforms that deliver both high efficiency and enterprise-grade resiliency without complexity. Pure’s unified architecture helps organizations modernize quickly while taking advantage of cloud-like management and economics.

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