This paper highlights the importance of digital product traceability in managing risks and ensuring resilience in the consumer products industry, especially during disruptions like COVID-19. Incidents such as contamination or defects have led to large-scale recalls across global markets, impacting brand trust and operations. With increasing regulatory demands and complex supply chains, companies must adopt robust traceability systems to quickly identify, track, and address issues. By leveraging digital solutions, businesses can improve transparency, respond faster to crises, minimize losses, and maintain consumer safety while supporting sustainable growth in an increasingly uncertain environment.

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