Many brands, particularly those without direct-to-consumer strategies such as CPG companies, struggle with limited first-party data. Traditionally, this gap has been addressed through expensive and time-consuming research or reliance on pre-made or custom segments from data owners. The InfoSum platform offers an alternative by enabling brands with little or no CRM data to enrich customer intelligence through secure collaboration across the retail media ecosystem. Retailers, media owners, and second- and third-party data providers each contribute unique datasets that brands can instantly and safely connect in one environment. Brands retain full control while generating insights that can be immediately actioned to support smarter marketing decisions.

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