Many brands, especially those without direct-to-consumer strategies such as CPG companies, face challenges due to limited first-party data. Traditionally, this gap has been addressed through costly, time-consuming research or by purchasing pre-made or custom data segments. The InfoSum platform offers an alternative by allowing brands with little or no CRM data to safely enrich their customer intelligence through collaboration within their retail media ecosystem. Retailers, media owners, and second-party data providers contribute complementary data that can be securely connected in one place. Brands retain full control while generating actionable insights that can be immediately applied across retail and media channels.

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