The data collaboration software enables multiple companies to quickly and securely connect first-party data to make smarter decisions without risk. By leveraging InfoSum’s privacy-first technology, partners can share measurement data and insights without exposing identities or personally identifiable information. Private Path allows organizations to send and receive data with speed and flexibility while ensuring datasets are never combined or compromised. Customer keys are replaced with private, non-reversible, point-in-time synthetic IDs, enabling the secure exchange of enriched intelligence and supporting advanced analytics and trusted data collaboration.

Join for free to read