Guest WiFi often creates more challenges than value for both businesses and users. Many organizations rely on open networks or outdated captive portals that expose guests and the business to cybersecurity risks, weak encryption, and compliance concerns. These vulnerabilities can increase the likelihood of security incidents, audit failures, and costly remediation efforts for IT teams. At the same time, fragmented environments with multiple vendors make network management complex and inefficient, leading to higher operational overhead and inconsistent user experiences. Guests frequently encounter complicated login processes, generating support requests and frustration, especially in areas with weak cellular coverage where connectivity is essential. Marketing teams also face limitations beca

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