Fortinet Presence Analytics uses in-store Wi-Fi and cloud-based big-data services to help physical retailers understand, connect with, and influence shoppers. FortiGate with FortiAP or FortiWiFi detects nearby smartphones and measures anonymous presence, position, dwell time, repeat visits, walk-in conversion, visitor flows, and checkout behavior. Heat maps and comparisons reveal merchandising performance, campaign impact, staffing needs, opening-hour opportunities, and payment queues, while raw data remains available for CSV export. Social Wi-Fi and branded captive portals build opt-in lists through email or social login. Real-time location marketing combines store behavior with demographic data to deliver personalized offers, counter showrooming with price matches, and use mobile devices

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