IBS Software Services helped airlines redefine ancillary revenue by delivering the IBS Dynamic Ancillary Personalization Engine, which uses machine learning to identify the right ancillary, the right customer, and the right price in real time. The solution dynamically adjusts pricing, ranks offers by propensity to buy, and supports A/B testing and model deployment while integrating seamlessly with existing airline systems. Built on scalable microservices and deep domain expertise, the engine boosts conversion, improves passenger experience, and turns ancillary sales from a static add‑on into a data‑driven, profitable growth lever for airlines.

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