IBS Software Services helped airlines overcome the limitations of legacy platforms by implementing the IBS Dynamic Ancillary Personalization Engine, which uses existing data to understand passenger behavior and recommend the most relevant ancillaries at the right price and moment. The solution enables intelligent, real‑time suggestions during booking, turning generic upsell prompts into personalized offers that feel tailored rather than intrusive. By automating segmentation, pricing, and positioning of ancillaries, IBS boosts conversion, improves customer satisfaction, and increases ancillary revenue while requiring minimal manual intervention from airline teams.

Join for free to read