InfoSum helps intermediaries create value at scale by enabling safe collaboration with other intermediaries while delivering a unified workflow to clients. As the open internet becomes more fragmented without third-party cookies, intermediaries face challenges choosing and supporting multiple identity solutions. InfoSum removes this complexity by allowing any ID to be supported for matching and activation, even when identifiers differ between partners. Its privacy-by-design platform and strong security controls make it easy to form new partnerships quickly, while ensuring all parties retain full control of their data and maintain privacy, flexibility, and long-term adaptability.

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