The brief explains that Intelligent Access Trees for CIAM is Ping Identity’s no-code orchestration tool that enables businesses to create secure, personalized customer journeys. Through a drag-and-drop interface, users can design adaptive authentication flows using contextual data such as device, behavior, and location. The platform integrates anti-fraud and AI-driven risk detection, allowing A/B testing and analytics to optimize experiences. Supporting cloud, hybrid, and on-prem environments, it includes over 120 prebuilt nodes for MFA, identity management, and federation. The result is faster onboarding, reduced fraud, 40% fewer security calls, and improved customer retention.

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