IQVIA’s Direct-to-Patient Recruitment addresses trial enrollment challenges with a data-driven, multi-channel strategy that reaches both site-based and directly identified patients. Leveraging CORE data, machine learning, and hyper-targeted outreach across digital, direct, and traditional channels, it ensures precise matching of patients to studies. With access to over 800M de-identified records, the approach enables global reach, protocol-specific targeting, and transparent performance dashboards. It reduces uncertainty, accelerates timelines, and supports sites with innovative technology, patient engagement tools, and flexible payment models, improving trial efficiency and outcomes.

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