GoldenTrack is a syndicated research study exploring wellness-centric needs of seniors in Asia Pacific. It investigates demographics, mental and social well-being, physical abilities, chronic conditions, healthcare attitudes, and caregiver behaviors. Based on a survey of 8,800 consumers aged 45+, it provides insights into shifting senior consumption habits and future trends. The study highlights ageing as a major consumer growth segment, with Asia Pacific driving demographic change, and supports healthcare and consumer companies in targeting products and services for seniors.

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