This fact sheet introduces the IQVIA Nordics Patient Pathway Solution, an AI-driven framework designed to improve healthcare outcomes by analyzing and optimizing patient journeys. It addresses challenges such as chronic disease burden, health inequality, and fragmented care by combining real-world data with machine learning. The solution is built on three core capabilities: risk prediction to identify high-risk patients, patient flow analysis to understand care transitions, and archetype modeling to group patients with similar profiles. These insights are translated into actionable initiatives that improve care coordination, reduce readmissions, and optimize resource allocation. Developed through real-world Nordic collaboration, the solution enables proactive, data-driven healthcare decisi

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