IQVIA OneKey Accelerated Insights enhances HCP engagement by combining trusted OneKey reference data with real-time digital and behavioral intelligence. Covering 25M+ HCPs and 6M HCOs across 118 countries (page 1), it integrates 86.7M publications, 24M+ digital sources, and 70+ behavioral KPIs (page 2) to identify influencers, map therapeutic interests using ICD-11 codes, and classify digital and scientific personas. The platform delivers sentiment analysis, share-of-voice tracking, channel intelligence, and next-best-action recommendations. Real-time dashboards and CRM integrations enable precision targeting, omnichannel activation, and measurable engagement optimization.

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