IQVIA Patient Journey/Smart Targeting (PJ/ST) is a patient- and HCP-centric platform that delivers dynamic insights into diagnosis, treatment, and provider behaviors to support brand planning. It offers over 30 customizable visualizations, predictive modeling, and Smart Targeting tools to link HCPs with patient subgroups and generate prioritized provider lists. GenAI-powered instant insights, PowerPoint-ready charts, and external dataset integration accelerate decision-making. Covering pre-treatment, initial treatment, and post-treatment stages, PJ/ST helps identify trends, segment providers, and optimize outreach. Flexible delivery models include self-service, consultative, or hybrid approaches.

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