Marketing Resource Management Plan and optimize marketing spend using sales and service insight to create higher ROI from marketing activity. Define and track campaigns and budgets with instant visibility into predicted revenue generation based on historical campaign performance metrics. Control spend easily with access to budget, planned, committed, and actuals across your departments, territories, and products. MARKETING “89% of companies are still using spreadsheets in planning, budgeting, and forecasting processes.” Centralize budget management and spend tracking. Gain control of your budget process with top-down planning and bottom-up spend and forecast tracking. Understand your budget position in real time and easily reconcile with Finance. Optimize plans, resou

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