Master data management (MDM) creates a single, trusted source of truth, giving organizations consistent and reliable information across departments. This enables retailers, distributors, manufacturers and financial institutions to improve collaboration, efficiency, customer experiences and analytics. Governed master data can then be delivered to downstream systems that rely on accurate information. However, traditional setups often require separate data stores and APIs to support high‑scale use cases, such as websites or point‑of‑sale systems, creating scalability and maintenance challenges.

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