The data collaboration software enables multiple companies to rapidly and securely connect first-party data to drive smarter decisions without risk. Using InfoSum’s privacy-first technology, partners can share measurement data and insights without revealing identities or personally identifiable information. Private Path provides the flexibility and speed to exchange data while ensuring information is never combined, exposed, or compromised. All customer identifiers are replaced with private, non-reversible, point-in-time synthetic IDs, allowing the secure exchange of enriched intelligence that supports advanced analytics and measurement while maintaining strict data privacy.

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